La chaussures pour prendre
la vie comme elle vient...
une marque centenaire qui s'impose

Converse propose aux visiteurs un espace de marque impressionnant, situé dans le grand magasin Citadium a Paris. Ons continue de prendre en charge la dernière activation de la marque, en fournissant et en installant le meilleur espace.

Dive deep. It’s what converse does for their customers and it’s what we did for them. The core of what makes converse special, their clear differentiator, is their people. So, we spent time with them. A lot of time – to understand what makes them tick, what makes them great, and what they’re striving to do for their customers. These insights fueled an authentic and well informed approach to the brand personality and the drove the essence of all of tour marketing initiatives.

With a client like converse, the end result is visual. But you can’t express the heart and soul of a brand without understanding what they stand for, what they believe, and what their customers believe. We created a strategy shoulder-to-shoulder with the converse team that extends light years beyond any font choice or color palette. We helped create and quantify a belief system that extends through every expression of their brand.

People powered business. It’s what makes a difference in today’s economy. It defines the world we live in. Brands can no longer rest on the laurels of a great campaign or a well-known spokesperson. They need to surprise and delight, and more than anything else, they need to deliver on their promises. It’s what converse does in every engagement – big or small. And it’s what we do at melmotion. Putting ourselves in your shoes and your audience’s mindset helps define a brand and cultivate every interaction.

With a client like converse, the end result is visual. But you can’t express the heart and soul of a brand without understanding what they stand for, what they believe, and what their customers believe. We created a strategy shoulder-to-shoulder with the converse team that extends light years beyond any font choice or color palette. We helped create and quantify a belief system that extends through every expression of their brand.